Walk for the Kids is New York City’s largest celebration of mentoring with over 4,000 registered participants each year. Our sponsors make this event possible. Funds raised support the ongoing costs of our programs and mission. Sponsorship levels for Walk for the Kids range from $5,000 - $75,000. What better way to demonstrate your company’s dedication to your community than by sponsoring an event that supports programs for local children and youth?

  • Walk for the Kids provides opportunities for sponsors to build a brand activation in Prospect Park that will engage the local community and promote their company values among a wide range of consumers.
  • BBBS NYC is once again partnering with Nickelodeon’s Worldwide Day of Play, to bring tons of exciting activities that will engage participation and attendance. In previous years, Nickelodeon has brought activities such as a Slime Machine and other partner experiences from Major League Baseball, the National Basketball Association, and so many more!
  • As a sponsor you will help us get kids moving and create an unforgettable experience for our Bigs, Littles, and their families!
  • All money raised through sponsorships are fully tax-deductible and benefit the mission and work of BBBS NYC.

All sponsors will receive a return on investment that includes publicity in local media outlets; brand visibility; social media outreach; and in person marketing with our diverse Walk audience of 4,000 participants.

For more information on sponsorship levels, please email Christie Steele-Garcia, Special Events Manager, at cgarcia@bigsnyc.org.